I’ve seen people talking about Media Kits or Press Kits a lot since I started blogging, I researched what they were at first but never actually made one. I decided that if I want to take my blog seriously then I should probably make one, I have never been asked for my blog details or required to forward my media kit on however I feel it’s better to have one just in case.
A little disclaimer, in no way am I telling you this is how you should create yours or that you even need one, it’s personal preference and you can design them how you wish. After a lot of research about what to include from people who actually know what they are talking about, I came up with mine. This post is purely about what I included in mine and I hope you find it helpful.
My media kit for Beauty and the Chic consists of two pages. I found this was enough room for the information about my little blog, if you have more info then you can of course spread it further, just not over too many pages. I also used Photoshop to createPIN IT!
PIN IT!I see the first page as the “pretty” page that will draw people in to read on further. I included my blogs header in exactly the same font as on my blog and some little pictures from my Instagram page. This shows them what they can expect to see on your social media platforms and it breaks up the text a bit.
Next I included a headshot so they know who they are talking to, a little “About Me” section including why I started blogging, my name and which categories my blog falls under.
Finally, I included all my stats from across my social media platforms and unique monthly page views. All this information is very handy for them to have as they can see your following and how it can help them. I haven’t updated mine since I finished it so make sure the figures are always up to date before you send your media kit out.
- Blog header
- About me section
- Which categories your blog falls under
- Social media stats
- Blog stats
On this page I included some more images however these are from my blog. This again shows them what they can expect if they were to work with you.
Then comes some technical pricing stuff that scares me a little. In this section this is where you can advertise your collaboration options, how much they cost and what each collaboration includes. For ideas on how to price yourself, I can’t find the exact post I used for mine however Stephanie’s simple rate guide here is pretty much the same thing.
I included a “Previous Collaborations” section and listed all the brands/companies I have ever worked with. This includes companies for both PR samples and sponsored posts. You can also contact previous companies asking for a reference and include this as well.
Finally I included my blog URL and a contact details to finish.
- Collaboration options
- Blog images
- Previous Collaborations
- Blog URL
- Contact information
I found most of my information by Googling media kits and also typing it into Pinterest, they have some great articles on there and also some pretty layout ideas. I hope you have found this post helpful!
I have decided to make Media Kits for fellow bloggers. If you are interested, please email me at firstname.lastname@example.org and I shall forward on some information. Please note my media kits are not editable so if you are happy for me to update every couple of months that’s fine. Alternatively, if you have Photoshop you can purchase a template or the custom designed template where you can edit everything.
Have you made a media kit for your blog?