Brand Focus | Urban Decay

Urban Decay is one of my most favourite beauty brands ever. Not just because they have a huge variety of products with gorgeous packaging, but also because their quality of products are always top notch. I would say my Urban Decay collection is the biggest in my whole makeup collection. They have such a huge variety of products and most of them are very well known and some even branded as “Holy Grail” products. I just wanted to do a little run through of my favourites out of my collection.

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Urban Decay are extremely well known for their palettes, especially their Naked ones. The latest addition to my collection is Naked On The Run which features everything you need, eyeshadow, blusher, eyeliner, mascara, lipgloss and a highlighter, the only think missing is a brush!

The Naked palettes have got to be their most well known products and although some find it silly, I just had to own all three, I know, ridiculous really. I bought Naked 2 first, then received Naked 3 for Christmas when it first launched and picked up the original Naked at the beginning of the year with some Christmas money. After using all three, I have to say the Original is definitely my favourite out of the brown/neutral colours but Naked 3 is gorgeous for the colours with a hint of rose gold/pink, but they never look over the top. The pigmentation of these are incredible. Buttery soft texture and so easily blended, none of the shades in any of the three palettes have let me down.

Naked Basics is another well known palette and there is a Naked Basics 2 but I don’t really get enough use of the original to warrant getting the second one. The shades are nice and pigmented and I love that they are all matte, however I just never find myself reaching for it, I use the light brown shade for my eyebrows sometimes and that’s it.

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Their Revolution Lipsticks have got to me one of my all time favourite lipstick formulas. They are extremely soft to apply, not at all drying and just the perfect amount of pigmentation. They last really well on my lips and they smell great too, randomly. The packaging also, just look! So stunning. I am yet to try one of their 24/7 Glide On Lip Pencil’s but I can imagine they too are brilliant. My favourite shades are definitely Naked – a gorgeous nude and Turn On – a soft pretty pink (shade in the pictures.) They have also brought out the lipsticks in a sheer formula, the same shades and names, just a glossier version. I have swatched a few and do like them, the texture feels great and they don’t feel sticky, I just haven’t picked any up yet.

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I am a huge fan of the 24/7 Glide On Eye Pencil’s especially the black shade Perversion. Super black, lasts so well on the water line and doesn’t smudge either. They have an amazing array of shades from wearable browns and blacks to gorgeous vibrant purples and turquoise.

Their new-ish mascara Perversion is a new favourite of mine. When bought full size it comes with a primer which for me is a bit hit and miss because my lashes are super stubborn, but used alone the mascara creates gorgeous fluttery lashes. I will be writing a more in depth review soon for you all.

Finally, a well loved product in the beauty industry, a less-loved product by me that I just can’t get along with, Primer Potion, definitely one of their top products but I just don’t get it. Whenever I have used mine, the product has been a bit gloopy and stubborn to blend. Although it makes my shadows pop a bit more and appear more vibrant, it also makes my eye makeup crease so badly after only a couple of hours, it’s horrendous. I’ve only ever used multiple mini’s that have come with palettes as a freebie but I will sadly never buy it full size.

What are your Urban Decay favourites?

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